Museum of Contemporary Art
La Jolla, California
- Strategic Issues
is well positioned to become the pre-eminent source of digital art information
in the next decade.
it is facing now include:
Responsibility: Board & Executive Committee
AMICO's membership must continue to grow by at least an average of one
new member per month. This is essential so that AMICO is perceived as
a growing and open consortium and so that the content of The AMICO Library
can grow at an acceptable rate. It is also essential in the short term
as a source of income to AMICO.
Responsibility: Members encouraged by Board Editorial Committee
AMICO Library content must be added to by each member, each year, and
the quality of the data and its multimedia depth needs to be improved.
Responsibility: Executive Director, General Counsel, Rights Committee
The AMICO Library must include twentieth century art. Not only is truncating
the history of art at 1920 or so unacceptable intellectually, one of
the ways that The AMICO Library can be valuable to users, and that AMICO
as a consortium can be valuable to its members, is to resolve the barriers
to access to works under copyright.
Responsibility: Client Services Coordinator, Distributors, Users
& Uses Committee
AMICO must respond to the needs of users in higher education, K-12 education
and life-long learning. AMICO can contribute significantly to the educational
goals of its members by conducting and sponsoring research on these
needs, identifying better practices for delivery of digital art information,
and creating a multiplicity of distribution avenues for access to such
content as The AMICO Library and museums own web programs.
Responsibility: Board, Executive Director, Member Services Coordinator
AMICO must find ways to provide valued services to its members. If AMICO
is not perceived by its members as assisting them in achieving their
own ends it will not be able to grow or continue to receive support
from its members.
Responsibility: Director of Research & Strategy, Technical Services
Coordinator, Distributors, Technology Committee
AMICO must develop innovative technical means for delivery of large
multimedia libraries to diverse user communities and identify best practices
for its members. Over the long term, the role AMICO can play in assisting
its members to make good technology choices for their own digital programs
will be a significant benefit of membership.
Responsibility: Executive Committee, Board, Executive Director
AMICO would benefit greatly in the short term from philanthropic support
for its basic programs. At startup, AMICO has the fewest members, and
fewest subscribers, but its expenses are not significantly less than
they will be with substantially larger numbers of members and subscribers.
Additional subscribers costs AMICO very little, while additional members
are quite expensive to support. But getting additional subscribers depends
on increasing the size and quality of the library and offering it at
a relatively low price. For the next three years, AMICO will have a
difficult time balancing its books without philanthropic support.
No one will try to do what AMICO is doing as long as we are making progress.
Other art information services, such as the Grove Dictionary of Art,
can intrude somewhat on our "market" only if they are using works of
art from non-members or without permission. Other museum consortia can
only help promote the idea of digital licensing.
Adding major European and Asian institutions to AMICO's membership would
have a significant psychological impact on acceptance of AMICO. It will
also increase dramatically the issues we have to face about distribution,
user support, and rights. Timing this development to maximize benefits
and reduce risks is essential.
If The AMICO Library is considered a trustworthy source, it will gain
acceptance. AMICO is dependent on members to select works from their
collections, catalog them fully and carefully, and create good multimedia
documentation. AMICO needs to add quality control with consistent indexing.
Especially in the short term, when fewer items and novelty invite greater
scrutiny, quality is crucial. But it is costly.
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